Wednesday, April 10, 2013



Alexa Shook, PacificSource

Justin Yax, DVA Advertising & PR

Pacificsource Health Plans Uses Friendly Competition to Educate Students and Teachers about Healthy Eating and Physical Activity

Healthy Life Schools Challenge and Veggie U Classroom Program Underway through May 10 at Springfield and Bethel Schools

(SPRINGFIELD, Ore.)—In an effort to raise awareness of healthier eating and increased physical activity among faculty, staff, and students in the Springfield and Bethel school districts, PacificSource Health Plans is once again holding a month-long Healthy Life Schools Challenge from April 15 through May 10. Now in its second year, the Challenge rewards schools in each school district whose faculty and staff replace the greatest number of high calorie snacks each day with a servings of fresh fruits and/or vegetables.

New this year, participants will also be encouraged to replace at least one sedentary or sitting activity with a physical activity – the goal of which is to increase physical activity by up to 30 minutes each day.

The elementary, middle and high schools that consume the highest percentage of fruits and vegetables and record the biggest increases in daily physical activity during the challenge will each receive a $1,000 donation from PacificSource to be used to support health and wellness efforts within the school. Participants will have a head start toward achieving their goal courtesy of PacificSource, which is supplying schools within each district with a weekly supply of fresh fruits and vegetables for the competition.

Last year, 32 schools and 49 percent of eligible staff participated in the inaugural Challenge, resulting in 41,410 servings of fruits and vegetables, which replaced 13,066 high calorie snacks.

In conjunction with the Challenge, four fourth grade classrooms in the two districts will receive a total of six Veggie U kits to grow their own vegetables as part of the national Veggie U Classroom educational program.

“Replacing high calorie foods with servings of fresh fruits and vegetables comes down to basic awareness and minimal effort, and the Schools Challenge is a great way to raise awareness by involving staff and having them lead by example,” said Alexa Shook, director of Healthy Life for PacificSource Health Plans. “Tying this program in with the Veggie U Classroom Program serves as a great reminder of the importance of eating fresh, healthy, and locally-grown foods that are part of the popular farm to table movement.”

About PacificSource Health Plans

Ranked “Highest in Member Satisfaction Among Commercial Health Plans in the Northwest” by J.D. Power and Associates in 2013, PacificSource Health Plans is an independent, not-for-profit community health plan serving the Northwest. Founded in 1933, PacificSource is based in Eugene, Oregon, with local offices throughout Oregon, Idaho, and Montana. The PacificSource family of companies employs 700 people, serves more than 300,000 individuals, and has 6,200 employer clients throughout the Northwest. PacificSource Community Health Plans, Inc. is a subsidiary of PacificSource Health Plans and markets Medicare Advantage products under the name PacificSource Medicare. For more information visit

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Last updated 7/5/2013