FOR IMMEDIATE RELEASE
Thursday, October 29, 2015

Contact:

Alexa Shook, PacificSource
503-802-5956, alexa.shook@pacificsource.com

Stuart Burke, PacificSource
541-685-5483, stuart.burke@pacificsource.com

Healthy Life Fan Challenge from Pacificsource Health Plans Unites Northwest Schools Over a Common Goal: Live Healthy

Based on Previous Years’ Successes, Fifth Annual Challenge Expands Competition to Idaho and Montana

(SPRINGFIELD, Ore.)—When the PacificSource Healthy Life Fan Challenge commences on Nov. 1, Duck and Beaver fans statewide will be united in a friendly competition to encourage, achieve, and take an active role in healthy living. By pledging to take part in the PacificSource Healthy Life Fan Challenge, which runs Nov. 1 through Nov. 30, participants will be taking steps toward making themselves and their community healthier, while raising funds for Oregon nonprofits in the process.

Now in its fifth year, the Healthy Life Fan Challenge – previously known as the Healthy Life Civil War Challenge – has expanded beyond Oregon to include Idaho and Montana. Bronco and Vandal fans in Idaho, and Grizzly and Bobcat fans in Montana will also be taking part in their own statewide Healthy Life Fan Challenges during the month of November.

Each week of the four-week Challenge, PacificSource is asking all Oregonians, to pledge to go healthy in one of three categories: physical activity, healthy eating, or stress reduction. Throughout the month, fans can visit healthylifechallenge.org to take the PacificSource Healthy Life Fan pledge, which can include one or more of the following healthy habits: 

  • Get Moving: Add 30 minutes of physical activity per day
  • Eat Healthy: Eat at least five servings of fruit and veggies per day
  • Stress Less: Practice deep breathing or other relaxation techniques for a few minutes each day, or reduce stress by getting eight hours of sleep each night

“The Healthy Life Fan Challenge is a fun, simple way for college football fans throughout the state to participate in a healthy rivalry while improving their health and the health of Oregon communities in the process,” said Alexa Shook, director of PacificSource Health Promotion and Wellness. “Through our partnership with the University of Oregon and Oregon State University, we can help build healthier and stronger populations and create lifelong healthy habits for fans of both schools, regardless of who prevails in the Civil War on Nov. 27.”

For every pledge received, PacificSource Healthy Life will donate one dollar across two nonprofit organizations that provide prevention and wellness programs to the communities they serve. This year’s beneficiaries of the PacificSource Healthy Life Fan Challenge are the Girls on the Run of Portland and Northwest Kidney Kids.

“I’ll always be a Duck at heart,” said Jordan Kent, former UO football, basketball and track star, “but during the month of November, I will be rooting for all Oregonians – regardless of their school affiliation – to move more, eat healthy and stress less.”

PacificSource has long been committed to improving the health of its members and the communities it serves. The Healthy Life initiative is part of PacificSource’s commitment as a community-based health plan to lead, advocate, and collaborate to help build healthier communities by providing a means of support to positively impact health behavior change.

To learn more about the PacificSource Healthy Life Fan Challenge and pledge to participate in this year’s event, visit www.healthylifechallenge.org.

About PacificSource Healthy Life™

Through collaboration with individuals, organizations, academic institutions, and other key stakeholders, PacificSource Healthy Life™ facilitates the adoption and maintenance of positive health behaviors in four key areas: physical activity, healthy eating, smoke free living, and stress management. With programs throughout the Pacific Northwest, Healthy Life is a leader with regard to wellness initiatives that improve the health of the people in the communities that PacificSource Health Plans serves. For more information about PacificSource Healthy Life, visit pacificsource.com/healthylife or contact Alexa Shook at alexa.shook@pacificsource.com.

About PacificSource Health Plans

PacificSource Health Plans is an independent, not-for-profit community health plan serving the Northwest. Founded in 1933, PacificSource is based in Eugene with local offices throughout Oregon, and in Idaho and Montana. The PacificSource family of companies employs 700 people, serves more than 275,000 individuals, and has 3,900 employer clients throughout the Northwest. PacificSource Community Health Plans is a subsidiary of PacificSource Health Plans and markets Medicare Advantage products under the name PacificSource Medicare. PacificSource Community Solutions, Inc. is a subsidiary of PacificSource Health Plans and provides Medicaid coverage in Oregon through the Oregon Health Plan. For more information visit pacificsource.com.

InTouch for Members

Last updated 10/29/2015