FOR IMMEDIATE RELEASE
Friday, October 17, 2014

Contact:
Alexa Shook, PacificSource, 503-802-5956, alexa.shook@pacificsource.com
Stuart Burke, PacificSource, 541-685-5483, stuart.burke@pacificsource.com  

PacificSource Kicks Off Statewide Healthy Live Civil War Challenge to Unite Beavers and Ducks Over a Common Goal: Live Healthy

Oct. 19—Nov. 26 Friendly Competition To Benefit Four Oregon Charities

(SPRINGFIELD, Ore.)—When the fourth annual PacificSource Healthy Life Civil War Challenge commences on October 19, Duck and Beaver fans will be united in a friendly competition to encourage, achieve, and take an active role in healthy living. By pledging to take part in the PacificSource Healthy Life Civil War Challenge, which runs Oct. 19 through Nov. 26, participants will be taking steps toward making themselves and their community healthier, while raising funds for four Oregon non-profits in the process.

PacificSource is asking Beaver and Duck fans to pledge to go healthy each week of the Challenge in one of the four categories: healthy eating, tobacco cessation, stress reduction, or physical activity. From October 19 through November 26, Duck and Beaver fans can visit healthylifechallenge.org to take the PacificSource Healthy Life Civil War pledge, which can include one or more of the following healthy habits: 

  • Get Moving: Add 30 minutes of physical activity per day
  • Eat Healthy: Eat at least five servings of fruit and veggies per day
  • Kick the Habit: Go smoke and/or tobacco free
  • Relax: Practice deep breathing or other relaxation techniques for a few minutes each day, or reduce stress by getting eight hours of sleep each night

“The Healthy Life Civil War Challenge is a fun, simple way for Beaver and Duck fans throughout the state to participate in a healthy rivalry while improving their health and the health of Oregon communities in the process,” said Alexa Shook, director of PacificSource Healthy Life. “Through our partnership with two of Oregon’s great universities, University of Oregon and Oregon State University, we can partner to build healthier and stronger populations and create healthy habits to last a lifetime.”

For every pledge received, PacificSource Healthy Life will donate one dollar, up to $10,000, across four nonprofit organizations that provide prevention and wellness programs. This year’s beneficiaries of the PacificSource Healthy Life Civil War Challenge are Girls on the Run (Portland Metro), Lane Coalition for Healthy Active Youth (Eugene), Healthy Youth Program (Corvallis), and Healthy Beginnings (Central Oregon).

“There’s no doubt the Civil War is one of college football’s great rivalries, and we have some of the country’s best college football fans,” said Mike Parker, the radio voice of OSU Beavers Football. “If each fan commits to making a small lifestyle change during the Healthy Life Challenge, together we can have a meaningful impact on the health of our communities.”

PacificSource has long been committed to improving the health of its members and the communities it serves. The Healthy Life initiative is part of PacificSource’s commitment as a community-based health plan to lead, advocate, and collaborate to help build healthier communities by providing a means of support to positively impact health behavior change.

“It’s never too late to start making healthy choices,” said Jordan Kent, the former football, basketball and track & field star from Oregon who now runs the Jordan Kent Skill Camps for kids. “Though I’ll be rooting for my fellow Ducks, everyone wins just by participating and by making healthy choices over the Challenge month and in the months and years that follow.”

To learn more about the PacificSource Healthy Life Civil War Challenge and pledge to participate in this year’s event, visit HealthyLifeChallenge.org.

About PacificSource Healthy Life™

Through collaboration with individuals, organizations, academic institutions, and other key stakeholders, PacificSource Healthy Life™ facilitates the adoption and maintenance of positive health behaviors in four key areas: physical activity, healthy eating, smoke free living, and stress management. With programs throughout the Pacific Northwest, Healthy Life is a leader with regard to wellness initiatives that improve the health of the people in the communities that PacificSource Health Plans serves. For more information about PacificSource Healthy Life, visit pacificsource.com/healthylife or contact Alexa Shook at alexa.shook@pacificsource.com.

About PacificSource Health Plans

PacificSource Health Plans is an independent, not-for-profit community health plan serving Oregon, Idaho, and Montana. Founded in 1933, PacificSource is based in Eugene/Springfield and has offices in Portland, Bend, Medford, and three other Northwest communities. The PacificSource family of companies employs 700 people, serves more than 300,000 individuals, and has 6,200 employer clients throughout the Northwest. PacificSource Community Health Plans, Inc. is a subsidiary of PacificSource Health Plans and markets Medicare Advantage products under the name PacificSource Medicare. For more information visit PacificSource.com.

InTouch for Members

Last updated 10/22/2014