FOR IMMEDIATE RELEASE
Wednesday, April 09, 2014

Contact:

Alexa Shook, PacificSource
(503) 802-5956, ashook@pacificsource.com

 Justin Yax, DVA Advertising & PR
(541) 389-2411, Justin@dvaadv.com

Third Annual PacificSource Healthy Life Schools Challenge Launches April 14 with Assemblies in Springfield and Eugene

Jordan Kent to kick off challenge between Springfield and Bethel school districts, which encourages, rewards healthy eating and physical activity

(SPRINGFIELD, Ore.)—Two kickoff assemblies in Eugene and Springfield on Monday, April 14, will officially launch the 2014 PacificSource Healthy Life Schools Challenge. Now in its third year, the monthlong Challenge, which begins Monday, April 14, and concludes on Saturday, May 10, encourages district faculty and staff to replace at least one high-calorie snack each day with a serving of fresh fruits and vegetables, and to participate in the “Run For My Healthy Life” 5K training program. 

WHO: PacificSource Health Plans
Bethel School District Superintendent Colt Gill
Springfield School District Superintendent Hertica Martin
Jordan Kent, former University of Oregon three-sport standout
WHAT: Two school-wide assemblies to kick off the monthlong Healthy Life Schools Challenge and the “Run for My Healthy Life” 5K training program in Springfield and Bethel school districts
WHEN: Monday, April 14
9:00 – 9:45 a.m. – Cascade Middle School (Bethel)
1:45 – 2:15 p.m. – Centennial Elementary (Springfield)
WHERE: Cascade Middle School
1525 Echo Hollow Road
Eugene, OR 97402

Centennial Elementary School
1315 Aspen St.
Springfield, OR 97477
OTHER:     The Healthy Life Schools Challenge rewards schools in each school district whose faculty and staff replace the greatest number of high calorie snacks each day with fresh fruits and/or vegetables.

PacificSource will donate $1,000 to the elementary, middle, and high school with the highest percentage of fruit and vegetable consumption, to be used toward improving the health of their schools.

Additionally, faculty and staff will be encouraged to take part in the “Run For My Healthy Life” training program, a four-week training plan specifically designed to help participants prepare to run or walk a 5-kilometer race. For added incentive, PacificSource has donated 50 race entry fees to be used by teachers, faculty and staff to compete in the CASA/RE/MAX Integrity Champions for Children race at Skinners Butte on May 10 (all youth 18 and under may participate at no charge if they enter by 4/25). PacificSource has donated another 100 entry fees – 50 for staff and 50 students – to participate in the Miles for Meals 5K on May 26 at Alton Baker Park.

InTouch for Members

Last updated 4/10/2014