Friday, February 28, 2014

Alexa Shook, PacificSource

Oregon State University and PacificSource HealthyLife™ Team Up to Crown 'Veggie Madness' Champion During National Nutrition Month

'Sweet 16' Finalists Compete In Vegetable Version of March Madness Bracket, Final Voting Slated For March 4-5 On OSU Campus

(SPRINGFIELD, Ore.)—In a unique and healthy twist on the traditional “March Madness” college basketball tournament, Oregon State University and PacificSource Healthy Life have joined forces to identify a “Sweet 16” of vegetables and develop a tournament bracket to crown the Veggie Madness Champion.

“Oregon State University’s Healthy Campus Initiative looks for entertaining and engaging ways to educate students and staff about living healthy, and Veggie Madness ties in great with two popular programs: National Nutrition Month and March Madness,” said Lisa Hoogesteger, director of Healthy Campus Initiatives for Oregon State University. “It’s a lighthearted take on the serious subject of eating healthy, which along with being active, managing stress, and creating smoke/tobacco free environments make up the four pillars of health in our partnership with PacificSource Health Plans.”

Artichoke vs. asparagus, Brussels sprouts vs. collard greens, cucumber vs. bell pepper, and eggplant vs. radish are just some of the matchups that were examined in the quest to identify a Final Four of veggies, which has been narrowed down to asparagus, kale, broccoli, and bell peppers. The public will be invited to vote online at March 3-5, or try a taste test at Oregon State University’s National Nutrition Month event in the MU Quad, March 4-5.

“Too often we take the foods we eat for granted and don’t always consider the nutritional punch that they pack, but Veggie Madness puts everyday vegetables in a whole new light,” said Alexa Shook, director of PacificSource Healthy Life. “We’re excited to be collaborating with the University’s Healthy Campus Initiative to bring this competition to Beaver Nation, in addition to a number of great programs throughout the academic year.”

About PacificSource Healthy Life™:

Through collaboration with individuals, organizations, academic institutions, and other key stakeholders, PacificSource Healthy Life™ facilitates the adoption and maintenance of positive health behaviors in four key areas: physical activity, healthy eating, smoke free living, and stress management. With programs throughout the Pacific Northwest, Healthy Life is a leader with regard to wellness initiatives that improve the health of the people in the communities that PacificSource Health Plans serves. For more information about PacificSource Healthy Life, visit or contact Alexa Shook at

About PacificSource Health Plans:

PacificSource Health Plans is an independent, not-for-profit community health plan serving the Northwest. Founded in 1933, PacificSource is based in Eugene, Oregon, with local offices throughout Oregon, Idaho and Montana. The PacificSource family of companies employs 700 people, serves more than 300,000 individuals, and has 6,200 employer clients throughout the Northwest. PacificSource Community Health Plans, Inc. is a subsidiary of PacificSource Health Plans and markets Medicare Advantage products under the name PacificSource Medicare. For more information visit

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Last updated 2/28/2014