PacificSource Launches Healthy Life Initiative Aimed at Building Healthier Communities
Eugene, Oregon – PacificSource Health Plans announced today the launch of ‘PacificSource Healthy Life’ – a community health and wellness initiative targeted at improving the overall health of its members and the communities it serves – focusing on four specific areas: physical activity, healthy eating, tobacco cessation, and stress management. The PacificSource Healthy Life Civil War Challenge commences the Healthy Life initiative during Civil War week, challenging Duck and Beaver fans to pledge to commit to at least one Healthy Life activity, including: Get Moving, Eat Healthy, Butt Out, and Relax.
From November 19 through November 26, Duck and Beaver fans are encouraged to log on to www.healthylifechallenge.org to take the PacificSource Healthy Life Civil War pledge and commit to living a healthier lifestyle -- and building a healthier community. For every pledge received, PacificSource Healthy Life will donate $1 dollar, up to $25,000, across four nonprofit organizations that provide prevention and wellness programs in Benton and/or Lane Counties. Pledge participants can choose to have their pledge go toward one of the following nonprofit organizations:
• Lane Coalition for Healthy Active Youth (LCHAY)
• Eugene Family YMCA
• United Way of Benton and Lincoln County
• Linn Benton Food Share
PacificSource has long been committed to improving the health of its members and the communities it serves. “The PacificSource Healthy Life initiative is part of our commitment as a community based health plan to lead, advocate, and collaborate to help build healthier communities by providing a means of support to positively impact health behavior change,” said Ken Provencher, PacificSource President and CEO.
Beginning in 2012, through the Healthy Life initiative, PacificSource will provide a series of online challenges that will incorporate social wellness strategies and encourage participants to ‘team up’ and make healthy commitments together. PacificSource Healthy Life Challenge campaigns will also support and reinforce community health efforts that aim to improve the overall health of our communities.
“Improving the health of people in our communities is not a goal that can be done by one organization, or even by a few organizations working together,” said Alexa Shook, Director of PacificSource Healthy Life. “PacificSource Healthy Life is driven by a collaboration and partnership with healthcare providers, researchers, employers, local government, schools, non profits and other organizations that share a common goal to help improve the health of our communities.”
PacificSource Healthy Life has committed $4 million in funding to the University of Oregon and Oregon State University toward wellness research, healthy campus initiatives, and a Civil War Series sponsorship as a platform to engage the public in health improvement initiatives.
To learn more about PacificSource Healthy Life and take the Healthy Life Civil War pledge November 19 – 26, visit www.healthylifechallenge.org.